For Immediate Release November 29, 2016
~ ARK Travels along with NCLH would reach out to niche sub-agents to market ultra-luxury products in India ~
Mumbai, November 29, 2016: ARK Travels, the Mumbai based preferred cruise partners for world’s several leading cruise lines in India offering quality and personalized cruise holidays has reached yet another milestone by strengthening its ties with Norwegian Cruise Lines Holdings (NCLH). As a Preferred Sales Agent (PSA) for Norwegian Cruise Lines (NCL) over the last many years, ARK Travels will now engage itself on a journey to promote and sell upper premium and ultra-luxury segments effectively in the Indian market. The announcement came on the heels of ARK Travels throwing a cocktail and networking dinner to appreciate NCL Holdings along with sub-agents of ARK Travels and travel trade media in Mumbai recently.
Meanwhile, NCL Star and Oceania Nautica made their way for the first time to Mumbai Port after 13 years. The Port will also welcome Seven Seas Voyager, a first cruise-ship of Regent Seven Seas brand to be docked on any Indian port on December 6, 2016.
Starting this holiday season onwards, the 20-year old travel firm will leverage its pan-India network of 300 plus travel agents to sell NCL Holdings Oceania Cruises and Regent Seven Seas Cruises targeting the upper premium and ultra-luxury clientele. ARK Travels has always been actively promoting and selling cruise packages for NCL’s fleet of ships deployed in different geographies. For instance, the current product portfolio of ARK Travels for NCL Cruises include NCL Epic, NCL Pearl, NCL Jade, NCL Jewel, NCL Getaway, NCL Star and NCL Sky.
The newly christened initiatives by both these industry giants will see jointly planned roadshows & presentation, familiarization trips for sub-agents, marketing collaterals and joint meetings to attract corporate clients from India.
Mr. Felix Chan, Vice President Sales, NCLH said, “We have had a very successful partnership with ARK Travels in promoting and selling NCL, moving forward, we will strengthen our partnership with ARK Travels across contemporary, upper premium, and ultra-luxury segments in India. Our joint education and promotional efforts with ARK Travels will be more important than ever, as most Indian consumers have not yet fully realized the value and benefits of luxury cruising. I look forward to exploring these new business opportunities with ARK Travels together in the coming months.”
“ARK Travels is already our top agent for NCL in India. Put it simply, I want ARK Travels to be our top agent for Oceania Cruises and Regent Seven Seas Cruises as well. ARK Travels needs to focus on the upper premium and ultra-luxury segments in India in order to sell Oceania Cruises and Regent Seven Seas Cruises effectively. We need to work with ARK Travel together to reach out to a niche segment of sub-agents who have proven track record in reaching out to desired clientele in India,” Mr. Chan added.
“NCLH’s Oceania Cruises and Reagent Seven Seas will work as icing on cake for ARK Travels product portfolio. As we are all geared to welcome the upcoming holiday season, we anticipate a 15 per cent increase in inquiries for NCLH products as compared to last year. NCLH group’s fleet of 20 cruise ships along with our existing cruise and resort products will further cement our position in the luxury cruise and holiday segment in India,” Kishan Biyani, Managing Director, ARK Travels Pvt Ltd.
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About ARK Travels
Ark Travels Private Ltd was established in 1997 as the manifestation of a dream, ‘a dream, to provide India a world class, quality and personal holiday’. We diversified our services portfolio by offering a bouquet of options hitherto unavailable in India. Cruise Vacations, which was one such addition, quickly became our core focus. Our B2B network is both extensive and pan-India including the 3-tier cities, sailing more than 45000 passengers.
Norwegian Cruise Line Holdings Ltd. (Nasdaq:NCLH) is a leading global cruise company which operates the Norwegian Cruise Line, Oceania Cruises and Regent Seven Seas Cruises brands. With a combined fleet of 24 ships with approximately 46,500 berths, these brands offer itineraries to more than 510 destinations worldwide. The Company will introduce four additional ships through 2020.
Norwegian Cruise Line is the innovator in cruise travel with a 49-year history of breaking the boundaries of traditional cruising, most notably with the introduction of Freestyle Cruising that revolutionised the industry by giving guests freedom and flexibility to design their ideal cruise holiday.
About Reagent Seven Seas
Regent Seven Seas Cruises, with headquarters in Miami, is owned by Norwegian Cruise Line Holdings Ltd., a diversified cruise operator of leading global cruise lines spanning market segments from contemporary to luxury under the Norwegian Cruise Line, Oceania Cruises and Regent Seven Seas Cruises brands. These brands operate a combined 21 ships with approximately 40,000 lower berths visiting more than 430 destinations worldwide. The company’s brands will introduce six new ships through 2019.
About Oceana Cruises
Formed in 2002 by luxury cruise industry veterans Frank Del Rio, Joe Watters and Bob Binder, Oceania Cruises is the world’s largest upper premium cruise line.
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