Selling the Sailing – Why Travel Agents Should Sell Cruises

Travel agents across world are on lookout for various measures to give that extra bit and build a never ending relationship with their clients. The products and services which a travel agent sells and how they position it to bring in the desired consumer interests, it reflects in the company’s balance sheet. Selling cruise vacations could do wonders for travel agents who struggle to improve their product line. Read on to know why an agent should sell Cruise Vacations.

Unique: Any products sells because of its uniqueness & it is the ship’s uniqueness which sells. Cruise is a ‘destination’ in itself and has ‘beyond-your-imagination’ activities to offer its discerning travelers.

“The lovely thing about cruising is that planning usually turns out to be of little use” – Dom Degnon, author of Sails full and by. Honestly, planning is a stage where a Travel Agents role comes into play.

Cruising is all about exploring foreign countries, cultures, cuisines, sightseeing or simply relaxing in the middle of the sea – for sure a consumer is at mercy of travel agents to plan these many things. As compared to land-based travel, Cruising gives the best return on experience with ease of travel. Beyond that, cruising is no more seen as “only for oldies” kind of concept. The discerning, outgoing and young travellers are considering going on cruise for that once-a-life-time experience. Further, the growing demand from families and corporates has forced cruise ships to be equipped with amenities and activities targeting every age group, leaving no chance for being bored on-board.

As per the analysis, the worldwide cruise markets grew by three per cent in 2015 with a total of 22 million cruises undertaken globally. The statistics shows that cruising has become a promising segment for the tourism industry worldwide.

It is high time Outbound Travel Agents should THINK. CREATE. INNOVATE the cruising-business model.

Unmatched Luxury: Give your clients that extra bit of luxury. As there’s a shift in demand from today’s informed and educated travelers, adding luxury products like Cruise can end your worries. Cruise ships are a package of unmatched luxury, something that our growing HNIs and Honeymooners wish for. For instance, Royal Caribbean’s Harmony Of The Seas often referred as a floating city – is equipped with more than 2,500 staterooms, 20 dining venues, 23 swimming pools and a park. Princess Cruise on its part has pioneered “movies-under-the-stars” concept, while Emerald Waterways’ pool transforms itself into a theatre with giant screens for pleasure viewing.

The newly launched Genting Dream hosts largest Duplex Villas @ sea in Asia (224 sq.m). Dream Mansion Garden Villas features a Private Sundeck, a Whirlpool Spa, a Dining Room and Grand Piano. Amenities clubbed with largest Asian Spa, waterslides, butler services, gives experience of a life-time in ‘ultra-luxury’ way.

“Luxury Has An Address. It’s Cruising.”

Hassle Free & Rewarding: Compared to selling a land packages where a travel agents has to keep adding value to encourage clients/traveler to buy a package, selling cruise packages are much easier. What’s More, it’s rewarding too. As per a report launched at ITB Berlin, Europeans when it comes to cruising on an average 42 per cent book their cruise vacations via Travel Agencies.

In a country like India where cruising is still a niche product, OTA’s are still at large and unable to sell cruise packages directly to consumers. So, it’s a win-win situation for all agents aiming to streamline their services. Over and above ‘selling is rewarding’. Cruise companies like Star Cruises, NCL, Crystal Cruises etc. rewards their agents with high amount of commission.

Stop Thinking. Start Sailing.

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